• Writing

    7 Steps to Kill a Blog Post

    Pitfalls of blogging are everywhere. If you see yourself in one of these statements, maybe it is time to hire someone to help. Talk endlessly about your amazingness. You know, after all, this is your blog. If they are reading it, they want to know all about you, and it doesn’t matter if they relate. Don’t forget to tell them the time that Aunt Martha tried to braid your hair before a school picture. Clients love that. Don’t build on your idea. Rambling and redundancies are super awesome, and I can’t say enough about talking in circles and even about how terrific you are especially when you are at parties…

  • Writing

    Why Your Business Needs a Blog

    Every business needs a blog and every business has something to blog about. Many entrepreneurs struggle with the ‘how’, but first, let’s tackle the why. Why every business, of any size, needs a blog: Foster Relationships with Your Customers The easiest way to develop customer relationships as an aggregate is by writing on a regular schedule. Any business can find something to write about. Maybe it is case studies, training courses, new items in your store, what is happening in your industry, a new recipe or how the dollar value is affecting your business. There is always something to write about and your customers are interested in what you have to say. After…